OOOPStudio
Biography
OOOPStudio was founded in 2010 from the shared vision of Alessandro Grisendi and Marco Noviello—artists who explore the boundaries between the natural and digital worlds. In their work, they move within a space where reality is deconstructed and reassembled through the language of video, creating new forms that transcend mere representation.
In their creations, natural phenomena and human experiences are transfigured, retaining their primal essence. Utilizing the possibilities offered by technology, they craft visual narratives that reveal hidden connections to the surrounding world. Nature emerges as a constant element in their works: not as a symbol or metaphor, but as a pure entity, free from rhetoric. It stands as a silent witness to our times, a presence that simultaneously observes and succumbs to human actions, embodying both fragility and strength.
OOOPStudio’s work celebrates and reinterprets natural elements, placing them in dialogue with contemporary themes, technology, and urban landscapes. Their approach does not rely on predetermined ideologies but instead delves deeply into human experience, employing digital media as a privileged expressive tool—flexible in shaping both narrative and action, creation and presentation.
In OOOPStudio’s creative process, art, technology, and human presence intertwine in a network of vital connections. Each piece becomes an immersive experience, where the audience is not merely an observer but an integral part of an evolving story. Their installations, video performances, and site-specific projects have been showcased in prestigious venues such as the Venice Biennale, Teatro alla Scala, and Dutch National Opera & Ballet in Amsterdam, allowing the duo to express their artistic research through projects ranging from performing arts to video mapping.
Their artistic practice develops through continuous dialogue with space and other artists involved in the projects. Each creation arises from a deep exchange of visions and sensibilities, where video serves as a tool to explore new narrative and perceptual possibilities. In this process, technology is never an end in itself but a means to create experiences that resonate with the deepest chords of contemporary sensitivity.